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 Bareilly: +91-8475002645     Gr. Noida: +91-7428756881

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Masters of Business Administration

Course Overview

MBA (Masters of Business Administration) is two Year full time post graduate degree program, comprising two semesters each year, approved by AICTE and affiliated to Dr.A.P.J Abdul Kalam Technical University (AKTU), Lucknow. MBA program enable you to earn a high level, specialist qualification, acquiring a skill set and expertise that could benefit you in any business environment.

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The degree program will prove invaluable to anyone wishing to success in the world of business, and will enable you to gain both the skills and knowledge to perform effectively in a cutting edge business environment.

The aim of the MBA degree is to develop students' business expertise through an enhanced capacity for integrity, judgment and intuition. MBA students develop advanced competency in a number of key disciplines including Human Resource, Marketing, Finance, International Business, and Information Technology.

The learning goals of the degree are designed to meet the needs of today's rapidly changing enterprises including areas such as electronic business, finance, banking, corporate accounting, marketing, operations management, employment relations, management in the public, private and international spheres, information technology, engineering, event management, tourism, sport, arts and leisure management.

The focus is on developing specific skills including the ability to integrate accounting, finance, marketing and management skills for progressive solutions and sound management decisions; capacity for analyzing and synthesizing complex information and knowledge for tactical and strategic business decisions; effective leadership and teamwork skills; designing innovative business models and strategies that adhere to the principles of responsible corporate governance and social responsibility.

Eligibility for MBA admission will be Graduation in any stream (BBA/BCA/ B.Tech./B.Sc./B.Com./B.A. etc) with aggregate 50% marks for general/OBC , and 45% for SC and ST Students. (Subject to change as per university directions).

Specialization is available

  • Marketing
  • Human Resource Management
  • Finance
  • International Business
  • Information Technology
  • Operations

Semester- I

  • KMB101 Management Concept & Indian Ethos
  • KMB102 Managerial Economics
  • KMB103 Financial Accounting for Managers
  • KMB104 Business Statistics and Analysis
  • KMB105 Organisational Behaviour
  • KMB106 Marketing Management I
  • KMB107 Business Communication
  • KMB108 Computer Application in Management
  • NON CREDIT Developing Soft Skills & Personality

Semester- II

  • KMB201 Business Environment
  • KMB202 Human Resource Management
  • KMB203 Business Research Methods
  • KMB204 Financial Management & Corporate Finance
  • KMB205 Operations Management
  • KMB206 Quantitative Techniques for Managers
  • KMB207 Legal Aspects of Business
  • KMB208 Marketing Management –II
  • KMB209 Comprehensive Viva
  • NON CREDIT Developing Soft Skills & Personality

Semester- III

  • RMB301 Strategic Management
  • RMB302 International Business Management
  • RMB HR 01 Talent Management
  • RMB HR 02 Performance and Reward Management
  • RMB HR 03 Industrial Relations and Labour Laws
  • RMB MK 01 Sales & Distribution Management
  • RMB MK 02 Consumer Behaviour
  • RMB MK 03 Digital Marketing
  • RMB FM 02 Tax Planning & Management
  • RMB FM 03 Financial Market & Commercial Banking
  • RMB IB 01 International Marketing
  • RMB IB 02 International Logistics
  • RMB IB 03 Export Import Documentation
  • RMB IT 01 Enterprise Resource Planning
  • RMB IT 02 Web Technology & E- Commerce
  • RMB IT 03 Cloud Computing for Business
  • RMB OP 01 Supply Chain Management
  • RMB OP 02 Materials Management
  • RMB OP 03 Production Planning & Control
  • RVE 301 Universal Human Values and Professional Ethics
  • RMB 351 Summer Training Project Report & Viva Voce

Semester- IV

  • RMB 401 Corporate Governance : Values and Ethics
  • RMB 402 Entrepreneurship Development
  • RMB HR 04 Training & Development
  • RMB HR 05 Negotiation & Conflict Management
  • RMB MK 04 Marketing of Services
  • RMB MK 05 Integrated Marketing Communication
  • RMB FM 04 Working Capital Management
  • RMB FM 05 Financial Derivatives
  • RMB IB 04 Trading Blocks & Foreign Trade Frame Work
  • RMB IB 05 Cross Cultural Management
  • RMB IT 04 Database Management System
  • RMB IT 05 System Analysis & Design
  • RMB OP 04 World Class Manufacturing & Maintenance Management
  • RMB OP 05 Contract and Project Management
  • RHU 001 Cyber Security
  • RMB 451 Research Project Report and Viva Voce

Electives for MBA III Semester

For major specialization, student will select all three (03) elective subjects from that group and for minor specialization; student will select any two (02) elective subjects from that group.

Electives for MBA IV Semester

For major specialization, student will select all two (02) elective subjects from that group and for minor specialization; student will select any one (01) elective subjects from that group.

Human Resource

  • RMB HR 01 Talent Management
  • RMB HR 02 Performance and Reward Management
  • RMB HR 03 Industrial Relations and Labour Laws
  • RMB HR 04 Training & Development
  • RMB HR 05 Negotiation & Conflict Management

Marketing

  • RMB MK 01 Sales & Distribution Management
  • RMB MK 02 Consumer Behaviour
  • RMB MK 03 Digital Marketing
  • RMB MK 04 Marketing of Services
  • RMB MK 05 Integrated Marketing Communication

Finance

  • RMB FM 01 Security Analysis & Portfolio Management
  • RMB FM 02 Tax Planning & Management
  • RMB FM 03 Financial Market & Commercial Banking
  • RMB FM 04 Working Capital Management
  • RMB FM 05 Financial Derivatives

Information Technology

  • RMB IT 01 Enterprise Resource Planning
  • RMB IT 02 Web Technology & E- Commerce
  • RMB IT 03 Cloud Computing for Business
  • RMB IT 04 Database Management System
  • RMB IT 05 System Analysis & Design

International Business

  • RMB IB 01 International Marketing
  • RMB IB 02 International Logistics
  • RMB IB 03 Export Import Documentation
  • RMB IB 04 Trading Blocks & Foreign Trade Frame Work
  • RMB IB 05 Cross Cultural Management

Operations

  • RMB OP 01 Supply Chain Management
  • RMB OP 02 Materials Management
  • RMB OP 03 Production Planning & Control
  • RMB OP 04 World Class Manufacturing & Maintenance Management
  • RMB OP 05 Contract and Project Management

Note:

Evaluation of papers every paper course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment in First Year.

Internal assessment will consist of two components
(1) class test (30 marks)
(2) Teacher assessment (20 marks).

Evaluation of Papers every paper/course will carry maximum marks of 100 (70 marks for semester examination and 30 marks for internal assessment in Final Year.

Internal assessment will consist of two components
(1) class test (20 marks)
(2) Teacher assessment (10 marks).

There will be internal assessment in case of
(1) Summer training project Report (RMB 351),
(2) Research project Report (RMB 451) and (3) Comprehensive Viva Voce Examination (RMB 029).

The structure of the courses keeps changing; therefore the students should refer to AKTU Website (www.aktu.ac.in) for latest updates.

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